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Tracy Zhong | CEO & Co-Founder

the social media guru with a previous life in investment banking

  • LinkedIn社交圖標
  • Former investment specialist at multiple Bulge Bracket banks including Goldman Sachs, J.P. Morgan, etc. 

  • Fitness and lifestyle blogger with substantial followings across Chinese social media platforms

  • China market entry advisor for multiple fashion, lifestyle and nutrition brands on strategies and implementations

  • Graduate of University of Oxford & Peking University

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Tiffany Zhou | Creative Director & Co-Founder

  • LinkedIn社交圖標

the multifaceted creative spirit wearing different hats: engineer, investor, influencer and entrepreneur

  • Associate Portfolio Manager of a $2.5bn New York-based family office investment portfolio, with a focus on technology and luxury retail verticals

  • Former Strategy Planner of Asia Miles Relaunch under Swire Group, oversaw consultancy groups from Mckinsey, Oliver Wyman, Accenture, etc.

  • Fashion enthusiastic/blogger collaborated with premium fashion outlets e.g. COACH and REVOLVE.

  • MBA candidate at Gabelli Business School with full Dean’s Premium scholarship


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Ellen Sun

  • LinkedIn社交圖標
  • LinkedIn社交圖標

the seasoned legal expert you can count on

  • 13 year+ of experience working at top law firms, e.g. Baker McKenzie and Fortune 500 company​

  • Knowledgeable in legal, financial and tax laws as well as profit optimization structures in Asia market

  • Experienced in advising foreign companies on market entry including setting up legal presence, M&A, supply chain, logistics, inter-company transactions, etc.

  • Graduate of Warwick Business School

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Alison Li

the people champion connecting the dots

  • Broad network and connections with prestigious business partners across different industries in Asia

  • Experienced in cross-border payment and transaction

  • Graduate of Hong Kong Baptist University

Laura Zhang

the dauntless Gen Z digital native

  • Worked with brands such as Shopbop and Leanin to organize pop-up events for more than 500 audiences

  • Skilled at creative design and WeChat mini program optimization for cross-border e-commerce companies

  • Experienced in producing product prototype visuals with photo editing software

  • Generation Z always up-to-date with the latest social media trends

Lindsey Sun

the communication whiz, a true believer in understanding people

  • PR professional experienced in serving luxury lifestyle clients such as Mandarin Oriental, JW Marriott, Mission Hills, etc.

  • Has a deep understanding in brand communications with broad knowledge of media and KOL landscape in Asia

  • Experienced in social media strategy, event planning, copy writing, etc.

  • Graduate of Pennsylvania State University & Hong Kong Baptist University